Senior Field Marketing Manager (Federal / State)

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The Senior Field Marketing Manager will define the strategic direction of the Federal and State sales segment and own the marketing and demand generation efforts needed to build pipeline.

Responsibilities:

• You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
• Execute best-in-class regional campaigns, both direct and with partners including but not limited to Verkada-hosted events, regional trade shows, industry or account specific webinars and any other tactic needed to hit pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Federal and State segments

Requirements:

• 7-12 years of B2B marketing experience with 3+ years experience in the Federal Civilian public sector market
• Deep understanding of federal personas and the federal purchasing and procurement process
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Proven track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel about 25% of the time
• Inbox 0 mentality