SharkNinjaRemote
Sr Manager, Marketing
United States
Full-time
5 days ago
$110,000 - $210,000 USD
H1B Sponsor Likely
Key skills
Product MarketingConsumer InsightsCreative Strategy DevelopmentMarketing Plan DevelopmentInnovation PlanningTeam LeadershipCommunication SkillsAdaptabilityGoSales
About this role
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions. The Sr Manager, Marketing will be responsible for driving the global growth of the category, owning the innovation pipeline from early concept development through full commercialization.
Responsibilities:
- Be the category expert: understand price, positioning, competitive landscape and market needs
- Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
- Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Manage and develop Associate Brand Managers / Brand Managers
Requirements:
- 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent
- MBA preferred