Field Marketing Manager, Aerospace & Defense

Synopsys Inc is a leader in chip design and software content, driving innovations that shape the future. The Field Marketing Manager will develop and execute targeted marketing strategies for the Federal, Aerospace, and Defense sectors, focusing on engagement with key accounts and driving brand visibility through various marketing initiatives.

Responsibilities:

• Develop and execute an account-focused marketing strategy tailored to the FA&D industry, prioritizing engagement with the top 30 key accounts
• Identify emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs
• Plan, organize, and execute a diverse mix of events, digital campaigns, and demand-generation initiatives to increase brand visibility and drive qualified leads
• Partner closely with sales teams to align marketing activities with business objectives, accelerating account growth and expansion
• Collaborate with cross-functional teams—including industry, product, and corporate marketing—to ensure consistency in messaging and maximize program impact
• Manage and allocate marketing budgets efficiently, tracking campaign performance and leveraging data-driven insights to refine strategies and forecast future investments
• Oversee the planning and execution of high-impact trade shows, conferences, sponsorships, and executive events to strengthen brand presence and generate new business opportunities
• Leverage account intelligence and stakeholder mapping to design high-value executive event experiences that foster relationships and advance sales opportunities

Requirements:

• Bachelor's degree from an accredited institution
• 5+ years of experience in B2B events or Account-Based Marketing (ABM), with a strong preference for experience in software or hardware marketing within the FA&D industry
• Proven expertise in designing and executing high-impact marketing programs and events, particularly those targeted at government, aerospace, or defense customers
• Strong analytical skills for measuring campaign effectiveness, tracking performance, and refining strategies based on data-driven insights
• Demonstrated success in collaborating with sales and cross-functional teams to achieve shared business objectives
• Ability to manage multiple events and projects simultaneously in a fast-paced, high-energy environment while maintaining attention to detail
• Willingness and ability to travel at least 40% as needed
• Experience working in government, aerospace, or defense sectors is highly desirable; prior experience with engineering or technical teams is a plus
• This position requires access to or use of information, which is subject to export restrictions, including the International Traffic in Arms Regulations (ITAR). All applicants for this position must be 'U.S. Persons' within the meaning of the ITAR. 'U.S. Persons' include U.S. Citizens, U.S. Lawful Permanent Residents (i.e., 'Green Card Holders'), Political Asylees, Refugees or other protected individuals as defined by 8 U.S.C. 1324b(a)(3)
• Preferred location: Exton, PA but open to all states in the USA 100% remote