Customer Relationship Management Contractor

TruDiagnostic is revolutionizing personalized health through cutting-edge epigenetic testing. They are seeking a highly technical and proactive CRM Contractor to own the execution, monitoring, and optimization of email and marketing automation, partnering closely with the Director of Digital Marketing to enhance engagement and conversion rates.

Responsibilities:

• Serve as the primary administrator and expert in Klaviyo — managing all flows, campaigns, and integrations
• Troubleshoot email delivery, segmentation, and automation issues across DTC and B2B audiences
• Investigate and resolve data mismatches or logic errors by interfacing with internal databases and engineering teams
• Build, test, and QA automated email logic for drip sequences, behavioral triggers, and transactional flows
• Update and manage HTML/CSS for custom email templates, layouts, and content blocks
• Audit data pipelines and ensure contact syncing and tagging integrity across platforms
• Maintain performance dashboards within Klaviyo or Looker/Data Studio, monitoring deliverability, open, click-through, and conversion metrics daily and weekly
• Diagnose underperforming campaigns, create hypotheses, and rapidly deploy A/B or multivariate tests to validate improvements
• Act as the right hand to the Director of Email Marketing, helping develop and execute CRM strategies that drive acquisition and retention
• Support campaign planning for key moments (e.g., product launches, lifecycle re-engagement) — advising on segmentation, send cadence, and creative best practices
• Suggest strategic audience segmentation and frequency testing to optimize engagement and deliverability
• Leverage A/B testing and analytics to identify high-performing content formats, CTAs, headlines, and design structures
• Proactively recommend improvements to flows and campaigns based on performance insights
• Partner closely with design and copy teams to advise, QA, and deploy emails that align with brand voice and performance best practices
• Work with engineering and data teams to ensure accurate event tracking and audience logic
• Field and resolve CRM-related issues from research, healthcare provider, or DTC teams
• Document troubleshooting steps, campaign logic, and key learnings for team visibility

Requirements:

• 3–5+ years of experience in CRM, email marketing, or marketing automation
• Deep experience in Klaviyo
• Strong understanding of HTML, CSS, and responsive email design
• Proven experience managing data-driven segmentation and personalization
• Ability to troubleshoot complex logic flows and data sync issues across systems
• Analytical mindset — comfortable using reporting dashboards, metrics, and testing frameworks to drive decisions
• Excellent project management and communication skills — able to partner across departments
• Familiarity with database querying (SQL) or ability to work with engineers to diagnose technical issues