Sr Manager - Digital Marketing

TDS Telecom is a company dedicated to connecting people through cutting-edge fiber internet technology. They are seeking a Senior Manager of Digital Marketing to lead the development and execution of an integrated digital marketing strategy that builds brand equity and drives revenue growth.

Responsibilities:

• Oversee the creation of digital content across channels (social, email, paid media, SEO)
• Ensure brand consistency and high-quality creative execution across all digital touchpoints
• Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns
• Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies
• Define and implement the digital marketing strategy aligned with business objectives
• Develop customer segmentation strategies and value propositions to guide campaign planning
• Create and execute go-to-market plans for our products and services that meet our performance goals
• Establish measurable goals, manage budgets, and oversee digital marketing effectiveness
• Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience
• Oversee the TDS brand to ensure a consistent and impactful company image across all markets
• Advise on and oversee media buying strategy across digital platforms
• Use customer segmentation, buying behavior, and competitor insights to inform planning
• Manage relationships with external agencies and vendors
• Optimize media spend based on performance data and business priorities
• Leverage Salesforce and other Martech tools to execute campaigns and track performance
• Develop a measurement framework and Key Performance Indicators (KPIs) to evaluate campaign effectiveness and provide regular reporting and insights to senior leadership to inform strategy and investment
• Partner with Product Management, Sales, and other stakeholders to launch new products and technologies
• Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives

Requirements:

• Bachelor's degree (or higher) -OR- 4+ years in professional experience
• 8+ years' experience in digital marketing
• 2+ years' experience in a leadership role
• Master's degree preferred
• Proven experience building and scaling digital marketing teams
• Deep understanding of digital channels including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social, content, and programmatic media
• Strong proficiency in Salesforce Marketing Cloud and analytics platforms (e.g., Google Analytics)
• Experience managing agencies and cross-functional teams
• Excellent communication, leadership, and project management skills
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Proven success in digital marketing strategy, campaign execution, and performance optimization