Director Product Management – Customer Acquisition

Genworth is a Fortune 500 provider of products and services that help families address the financial challenges of aging. They are seeking a Director of Product Management for Customer Acquisition to lead the development of B2B2C web lead acquisition channels and improve the SEO experience on CareScout.com and a new mobile application.

Responsibilities:

• Develop and articulate a clear product vision, strategy, and roadmap for our web and mobile applications, aligning with overall company objectives and market opportunities
• Lead the ideation, development, and launch of new features and enhancements for our B2B/B2C web acquisition channel, focusing on user-friendliness, scalability, and delivering a seamless customer journey
• You will do required A/B tests to increase lead acquisition and match conversion for leads on CareScout.com
• Define and execute a comprehensive SEO strategy to increase organic visibility, drive qualified traffic, and improve keyword rankings. Conduct in-depth keyword research, competitive analysis, and technical SEO audits
• Oversee the entire lifecycle of a new iOS and Android applications, from concept and design to development, launch, and postlaunch optimization
• Champion a user-centric approach by conducting market research, user interviews, and data analysis to deeply understand our B2B/B2C customers' needs, pain points, and workflows
• Collaborate closely with engineering, design, marketing, sales, and customer support teams to ensure successful product delivery and go-to-market execution
• Define and analyze key product metrics and KPIs to measure success, identify areas for improvement, and inform product decisions
• Own and prioritize the product backlog, translating product strategy into detailed user stories and requirements for the development team
• Stay abreast of industry trends, competitor products, and emerging technologies in B2B/B2C web development, SEO, and mobile applications

Requirements:

• 9+ years of product management experience, with a significant focus on B2B/B2C web products or platforms
• Demonstrable experience in developing and executing successful SEO strategies with a proven impact on organic growth
• Experience in similar role in the Senior Care industry
• Experience managing the full lifecycle of mobile applications (iOS and/or Android)
• Strong understanding of the B2B/B2C customer lifecycle and the unique challenges of building products for a business audience
• In-depth knowledge of SEO best practices, tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush), and algorithm updates
• Familiarity with agile development methodologies and experience working in an agile environment
• Excellent analytical and problem-solving skills, with a talent for making data driven decisions
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with and influence cross-functional teams
• Bachelor's degree in Business, Computer Science, Marketing, or a related field
• Experience with A/B testing and other optimization techniques
• Familiarity with web analytics and business intelligence tools
• Previous experience working in a SaaS or technology-driven industry
• MBA or other advanced degree is a plus