ABM & Field Marketing Manager

Pipe17 is a venture-funded software company that provides an AI-native Order Operations Platform to help brands, retailers, and logistics partners connect and automate their commerce ecosystems. They are seeking an ABM and Field Marketing Manager to own and scale their field, event, partner, and ABM programs, working closely with Sales and Product Marketing to drive pipeline and engagement.

Responsibilities:

• Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
• Create personalized, multi-touch campaigns across events, content, direct mail, and digital
• Support account expansion and deal acceleration through tailored field and ABM initiatives
• Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
• Develop regional and vertical-specific programs aligned to sales priorities
• Manage event logistics, vendors, budgets, and post-event follow-up
• Measure event ROI and influence on pipeline and revenue
• Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
• Coordinate messaging, execution, and lead sharing with partner teams
• Support partner-led pipeline generation and field enablement
• Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy
• Ensure consistent messaging and positioning across all field and partner activities
• Provide feedback from the field to inform product and messaging decisions
• Track program performance, pipeline impact, and ROI
• Build clear reporting for leadership on what’s working and where to invest
• Continuously test, optimize, and scale successful programs

Requirements:

• 4–7 years of experience in B2B/ABM & field marketing, event marketing, or demand generation (SaaS preferred)
• Proven experience owning events and field programs from strategy through execution
• Strong understanding of ABM principles and hands-on experience running ABM campaigns
• Experience working closely with Sales and Partnerships to drive pipeline
• Highly organized, detail-oriented, and comfortable managing multiple programs at once
• Data-driven mindset with the ability to measure and communicate impact
• Willingness to travel for events (approximately 20–30%)
• Experience marketing to commerce, retail, logistics, or supply chain audiences
• Experience with marketing automation, CRM, and ABM tools
• Startup or high-growth company experience