Sales Development Representative

Good Sam Enterprises is seeking a motivated Sales Development Representative (SDR) to identify and engage campground operators who can benefit from our products and services. This role involves managing inbound inquiries and executing outbound outreach to generate new business opportunities, playing a key role in researching prospects and qualifying leads.

Responsibilities:

• Promptly qualify and respond to inbound leads generated through marketing channels (email, phone, chat, CRM)
• Clearly communicate Good Sam’s products and services, using product knowledge and market insights to articulate value to potential customers
• Schedule discovery calls and product demos for Account Executives
• Maintain high conversion rates from initial lead to qualified opportunity
• Proactively identify and reach out to new campground prospects through email, phone, LinkedIn, and other channels
• Build and manage a consistent pipeline of qualified outbound leads
• Create and deliver personalized outreach to engage cold prospects and generate interest
• Execute structured outbound cadences and follow-up sequences to nurture leads over time
• Accurately record all activities, notes, and next steps in HubSpot; ensure timely follow-up and task scheduling
• Book qualified meetings for Account Executives
• Collaborate with Account Executives to align on ideal customer profiles, outreach strategies, and territory goals
• Meet or exceed weekly and monthly performance KPIs (e.g., calls made, emails sent, meetings booked)
• Provide weekly pipeline updates highlighting lead status, successes, challenges, and overall performance metrics
• Share feedback with the marketing team on lead quality and campaign effectiveness
• Develop and present a quarterly 30/60/90-day plan detailing goals, strategies, expected outcomes, and support needs

Requirements:

• 1–2 years of experience in a Sales Development, Business Development, or similar sales-focused role (B2B experience preferred)
• Excellent written and verbal communication skills, with the ability to engage and build rapport quickly
• Proven ability to stay organized, manage time effectively, and handle multiple priorities in a fast-paced environment
• Comfortable with cold outreach, follow-up strategies, and objection handling
• Tech-savvy, with hands-on experience using CRM systems and sales engagement platforms
• Highly coachable, with a growth mindset and eagerness to learn within a results-driven sales team
• Familiarity with tools such as HubSpot, Salesforce, Outreach, or SalesLoft
• Experience qualifying inbound leads and executing outbound prospecting strategies
• A genuine interest in the outdoor, campground, or camping industry is a plus