Key skills
Product ManagementUser Acquisition StrategiesData AnalyticsA/B TestingEmail Platforms ExperienceHabit-Forming SystemsExperiment DesignWireframingWritten CommunicationCross-Functional CollaborationAnalyticsLookerBigQueryCommunication
About this role
Yahoo is a leading consumer inbox provider with a mission to enhance user engagement and growth. They are seeking a Senior Product Manager for the User Growth Team to drive initiatives that improve daily active users through strategic product enhancements and experimentation.
Responsibilities:
- Own outcomes. Define and drive initiatives that grow DAU through improvements in activation, habit formation (DV7/DV30), and frequency
- Practice source-driven product sense. Triangulate problems and opportunities from multiple explicit sources: + Quant (funnels, N-day retention, sequencing, event pathing, frequency distribution) + Qual (UXR, diary studies, support tickets, App/Play reviews) + Market/competitive teardowns and adjacent-product patterns + Exploratory instrumentation and baseline data scrapes
- Tell stories with data. Communicate crisp narratives that connect user problems → experiment design → observed outcomes → roadmap decisions
- Be world-class at execution velocity. Increase throughput of high-quality experiments, reduce “time to learning,” minimize inconclusive tests, and scale wins through playbooks and reusable components
- Design habit loops. Collaborate with Design on surfaces that reduce perceived effort, increase felt competence, and create repeatable micro-delight moments
Requirements:
- Bachelors or Masters degree in business, marketing, computer science, or related field
- 6+ years PM experience in consumer products, with at least 3 in Growth (activation, retention, notifications, engagement surfaces)
- Strong understanding of user acquisition, engagement, and retention strategies
- Data-driven mindset with expertise in analytics and A/B testing
- Exceptional written communication—concise briefs, experiment plans, async decisions
- Track record of shipping (not just proposing) experiments and features that moved activation, retention, or DAU
- Experience in email or messaging platforms is a plus
- Hands-on with analytics tools (Looker, Amplitude, Mode, BigQuery)
- Familiarity with habit-forming systems (streak mechanics, achievements, challenges)
- Ability to wireframe quickly to unblock velocity