Senior Product Manager - Marketing Automation - US (Remote)

Luxury Presence is building the AI growth platform for real estate, and they are seeking a Senior Product Manager, Client Marketing & Advertising to enhance client marketing experiences. This role involves owning a portfolio of products that help real estate professionals manage campaigns across various channels, collaborating with multiple teams to drive effective marketing solutions.

Responsibilities:

• Own the strategy and roadmap for client marketing & advertising products, spanning digital campaigns, lifecycle marketing, and offline channels such as print and direct mail
• Define end-to-end marketing workflows that help agents and teams plan, launch, and measure campaigns across channels (ads, email, SMS, social, print/direct mail) from within the Luxury Presence platform
• Partner with Client Marketing leadership to create scalable client programs and “campaign in a box” offerings (e.g., listing launch playbooks, neighborhood farming packages, print/direct mail bundles) and turn them into productized experiences
• Develop templated campaigns and playbooks that encode marketing best practices while still allowing for brand-appropriate customization by agents and teams
• Collaborate with AI/ML teams to enhance AI-powered assistants and creative tools that help clients generate copy, creative, and campaign structures quickly and on-brand
• Build segmentation, targeting, and personalization capabilities that make it easy for clients to reach the right audiences at the right time across channels
• Design intuitive, premium user experiences that reflect our luxury brand while remaining simple enough for busy, non-technical users to adopt quickly
• Create clear reporting and insights that tie marketing activity to lead generation, pipeline, and ROI, helping clients understand what’s working and where to invest next
• Evaluate and launch new channels and offerings, including third-party partnerships (e.g., print, direct mail, or specialty media providers) that can be packaged and delivered through our platform
• Work cross-functionally with CRM and lead management teams to ensure campaigns are tightly integrated with contact data, lead routing, and nurturing workflows
• Define and track success metrics across adoption, engagement, campaign performance, and revenue impact — and use these metrics to prioritize and iterate
• Act as the voice of the client marketer inside the organization, bringing market insights, client feedback, and competitive intelligence into the product planning process

Requirements:

• 7+ years of Product Management experience with demonstrated progression to senior/staff level
• Strong background in marketing and/or growth, ideally having partnered closely with marketing teams or owned campaigns yourself earlier in your career
• Experience building marketing, CRM, or advertising products in a B2B SaaS environment (e.g., campaign management, lifecycle marketing, email/SMS tools, marketing automation, ads, or similar)
• Comfortable working across multiple channels, including paid media (e.g., Meta/Google), owned channels (email, SMS), and offline tactics (print, direct mail, event marketing, etc.)
• Deep understanding of performance and lifecycle marketing fundamentals — funnels, conversion rates, CAC, LTV, attribution basics — and how these inform product decisions
• Proven ability to take ambiguous client needs and turn them into clear product strategies, roadmaps, and shipped experiences
• Experience designing or overseeing premium UX for non-technical users, with strong instincts for simplicity, polish, and brand alignment
• Highly data-driven, with experience running experiments, interpreting campaign and product analytics, and using insights to iterate
• Excellent cross-functional collaboration skills; you're comfortable working with marketing, sales, client success, operations, design, and engineering
• Strong written and verbal communication skills; able to articulate vision, tradeoffs, and priorities to both executives and individual contributors
• Experience building or working with marketing platforms such as CRMs, email/SMS tools, or advertising management platforms
• Hands-on experience at some point in your career running campaigns (e.g., Google Ads, Facebook Ads, email/SMS campaigns, direct mail programs, or similar)
• Background in PropTech, real estate, or lead generation platforms where marketing and advertising drive core business outcomes
• Familiarity with AI/ML applications in marketing, such as content generation, audience modeling, or performance prediction
• Experience packaging marketing services (e.g., managed services, campaign bundles, print/direct mail programs) into scalable, repeatable offerings