Content Marketing Manager

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner. As a Content Marketing Manager, you will develop and execute a content strategy to position the company as a thought leader, creating engaging content to educate and attract users.

Responsibilities:

• Develop and execute a content strategy that aligns with business goals and target audiences
• Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns
• Conduct keyword research and SEO optimization to improve content visibility and search rankings
• Collaborate with designers, developers, and product teams to create compelling content assets
• Manage the content calendar to ensure consistent publication and engagement
• Analyze content performance metrics and optimize for engagement, lead generation, and conversions
• Develop brand messaging and storytelling that resonates with our audience
• Research industry trends, competitor content, and best practices to refine strategy
• Work with guest bloggers, influencers, and external writers to expand content reach

Requirements:

• Around 4+ years of experience in content marketing, copywriting, or editorial roles
• Exceptional writing and editing skills with a strong command of storytelling and brand voice
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques
• Strong understanding of digital marketing, inbound marketing, and content distribution
• Ability to analyze content metrics and adapt strategies based on data insights
• Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress
• Ability to work independently in a fast-paced, remote-first environment
• A portfolio of published work showcasing blog posts, whitepapers, or case studies
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus