Principal Product Marketer, Hardware

Dandy is transforming the dental industry with innovative technology and is seeking a Principal Product Marketer for their hardware products. This role involves leading the go-to-market strategy for new hardware products, ensuring successful launches and ongoing adoption through effective positioning and messaging.

Responsibilities:

• Define and lead our end-to-end GTM strategy for new hardware products - from concept through launch and ongoing adoption
• Deeply understand the customer we are building for, and partner with the Product and Hardware teams to translate those insights into compelling products and feature sets that drive differentiation
• Own positioning, messaging, and value props that can cut through noise in competitive markets and clearly differentiate our brand and products
• Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware
• Define success metrics for each launch, track performance, and optimize future GTM efforts based on ongoing learnings
• Partner with Creative to ensure every customer touchpoint, from digital advertising to physical product packaging, tells a compelling brand story
• Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement and ultimately, pipeline

Requirements:

• Minimum of 8 years of professional experience, including at least 4 years in product marketing
• Demonstrated track record of crafting compelling product positioning and messaging
• Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives
• Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively