Commercial Field Marketing, Program Manager

PROCEPT BioRobotics is dedicated to revolutionizing treatment for benign prostatic hyperplasia through innovation in surgical robotics. The Manager of Utilization Programs will develop and manage educational programs to enhance surgeon proficiency and support utilization growth across key customer accounts.

Responsibilities:

• Develop and manage a portfolio of utilization-focused P2P programs including case observations, workshops, labs, roundtables, webinars, and virtual sessions
• Align program offers surgeon proficiency stages, account maturity, and utilization objectives
• Support structured pathways that reinforce best practices and increase surgeon confidence with Aquablation therapy
• Partner with high-volume KOL surgeons to support utilization-focused education and best practice sharing
• Maintain faculty relationships to ensure readiness, continuity, and high-quality educational experiences
• Match faculty to account needs based on clinical and regional dynamics
• Support faculty in developing presentation content, clinical case narratives, and workshop materials aligned to messaging and commercial priorities
• Partner with Utilization Sales to identify program needs tied to account strategy and activation
• Collaborate with Clinical teams to ensure case observation readiness and procedural support
• Work with downstream marketing to ensure content, messaging, and tools are aligned and field ready
• Coordinate with Capital teams as appropriate during the transition from initial training to utilization support
• Work with internal operations, KOL management, and vendors to support logistics and onsite execution
• Support faculty contracting, FMV honoraria, AdvaMed compliance, and Sunshine Act reporting
• Ensure CRM systems (e.g., Salesforce) capture program participation and engagement accurately
• Track outcomes, surgeon engagement, and utilization signals to inform commercial program investment
• Capture feedback from surgeons, sales, and clinical partners to drive continuous improvement
• Provide visibility to commercial leadership on program performance and account maturity trends

Requirements:

• Bachelor's degree in marketing, business, healthcare, or related field
• 8+ years in commercial healthcare, clinical training, or healthcare marketing
• 3+ Experience supporting physician-facing or peer-to-peer education programs in a regulated environment
• Strong cross-functional communication and project management skills
• Ability to travel up to 50%
• Urology or surgical robotics experience
• Experience with CRM systems (e.g., Salesforce), LMS platforms, and event management tools