GTM Engineer

Triple Whale is the complete intelligence platform that helps ecommerce brands confidently understand what's working in their business. The GTM Engineer will play a pivotal role in enabling and optimizing AI-powered workflows across the Go-to-Market and Product teams, focusing on driving the adoption and optimization of AI features across internal teams.

Responsibilities:

• Democratize AI: Embed intelligent automation into daily workflows across all four departments, ensuring teams have the tools and training to leverage AI effectively
• Identify Opportunities: Work with business leaders to pinpoint processes that can be improved or automated with AI (e.g., lead scoring, content generation, churn prediction, product analytics)
• Drive Adoption: Lead company-wide AI training workshops and best-practice sharing to foster an AI-forward culture and measure the impact of AI initiatives
• Feedback Loop: Establish a robust feedback loop to translate departmental needs and customer insights into AI feature requirements for the Product and Data Science teams
• Campaign Optimization: Implement AI agents or AI software to analyze cross-channel marketing data, optimize budget allocation, and provide actionable recommendations to improve ROI
• Sales Intelligence: Use AI to generate customer-centric sales intelligence, enrich CRM data, and automate the creation of personalized pitch materials
• Lead Management: Refine AI-driven lead scoring and routing models to prioritize high-potential opportunities and ensure prompt follow-up, boosting conversion rates
• Product Insights: Leverage AI to analyze customer feedback, support tickets, and usage patterns to surface insights for product enhancements and roadmap prioritization
• Onboarding & Retention: Design and implement AI-powered workflows to assist with seamless customer onboarding and identify potential churn risks, facilitating proactive retention efforts
• Performance Monitoring: Monitor the performance of AI features within the product and ensure they meet customer needs and business goals
• AI System Management: Oversee the day-to-day management, monitoring, and operational support of the organization's AI systems and data pipelines
• Data Integrity: Ensure data quality and seamless data flow between marketing automation, CRM (e.g., Salesforce), and product analytics platforms
• Compliance: Ensure all AI operations and data handling adhere to ethical guidelines, data privacy regulations (e.g., GDPR, CCPA), and company policies

Requirements:

• 3+ years in operations, Business Intelligence (BI), or a similar role, with demonstrable experience in implementing automation or AI/ML solutions
• Bachelor's degree in Business, Computer Science, Data/Information Systems, or a related field
• Hands-on experience with generative AI platforms and APIs (e.g., OpenAI, Claude) and a strong understanding of AI models and their application in business
• Proficiency with data analysis tools, CRM systems (HubSpot), GTM systems (Clay, Avoma, Zapier, etc) and potentially basic programming/scripting knowledge (Python, SQL preferred)
• Excellent cross-functional communication, problem-solving, and change management skills, with the ability to explain complex AI concepts to non-technical stakeholders