Growth Marketing Lead

Anima is a healthcare technology company on a mission to deliver precision medicine quickly and efficiently. The Growth Marketing Lead will be responsible for creating scalable growth strategies, driving user engagement, and leading marketing initiatives that connect product and customer success. This role requires a blend of analytical thinking and creative storytelling to enhance demand generation and brand awareness.

Responsibilities:

• Design and execute Anima’s end-to-end demand generation strategy across events, content, partnerships, and PLG
• Build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI
• Create and optimise lifecycle campaigns that turn awareness into activation, conversion, and advocacy
• Develop bold events, storytelling, and social campaigns that expand brand awareness and credibility
• Build and scale a customer storytelling and ambassador engine that turns users into public champions
• Partner with Product to embed PLG mechanics like referrals, onboarding nudges, and sharing loops
• Use data and experimentation to uncover new growth levers, refine ICPs, and optimise targeting
• Collaborate cross-functionally with Product, Sales, and Customer Success to align growth systems with business impact

Requirements:

• 3–6 years of experience in demand generation, growth, or lifecycle marketing in high-growth B2B SaaS or PLG environments
• Proven track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI
• Skilled in positioning, copywriting, and segmentation with a strong grasp of customer psychology
• Deeply motivated by building technology that empowers people and advances AI-driven healthcare
• Analytical Systems Thinker: You think in systems and data, understanding how every growth lever (from events and email to PLG and referrals) connects into a self-sustaining engine. You're rigorous about ROI, attribution, and finding signal in noise to guide smart decisions
• Experimental & Automation-Driven: You design and run structured experiments, iterating fast to scale what works. You build automations and workflows that compound growth efficiently without adding manual overhead
• Customer Insight & Positioning: You're customer-obsessed and reason from first principles. You uncover deep user motivations and pain points to shape precise positioning, messaging, and ICP design that resonate
• Creative Storyteller: You blend data with intuition to craft campaigns and copy that educate, inspire, and convert. You're creative and scrappy, turning customer stories and partnerships into authentic advocacy and growth channels
• Organised Owner: You're proactive, methodical, and thrive in high-autonomy environments. You plan ahead, run multiple experiments in parallel, and maintain a bias to action. Ambiguity fuels your curiosity and drive
• Technical fluency with SQL, Python, JS, or Excel for data exploration, attribution, reporting and automations
• Proficiency in growth tools such as HubSpot, Clay, Lemlist, Zapier, GA4, and Mixpanel
• Experience building PLG loops, ambassador programs, or community-led growth initiatives
• A strong interest in AI, healthcare, and systems thinking