Sr. Marketing Strategy Specialist

Merck is dedicated to advancing patient outcomes through insight-led strategies, and they are seeking a Sr. Marketing Strategy Specialist to serve as the strategic bridge between PHI and commercial brand teams. This role involves developing holistic plans, driving cross-functional integration, and embedding health equity into biopharmaceutical go-to-market strategies.

Responsibilities:

• Lead PHI Strategic Planning: Develop holistic PHI plans in partnership with brand teams, leveraging deep organizational capabilities to address unmet needs, specifically for high-need and underserved populations
• Drive Cross-Functional Integration: Partner with Commercial, Medical, and Market Access teams to optimize brand performance and ensure marketing strategies are aligned with patient-centered innovation
• Translate Market Insights: Collaborate with analytics and innovation teams to synthesize market research and competitive intelligence into scalable digital health solutions and care-gap initiatives
• Advance Health Equity: Systematically embed health equity into enterprise brand strategies and go-to-market plans to drive equitable health outcomes for all patients
• Forge Strategic Partnerships: Build and manage cross-sector partnerships in digital health and therapeutic areas such as HIV, Oncology, and Immunology to enhance patient access
• Optimize Patient Experience: Design and execute patient engagement strategies rooted in data and landscape assessments to boost clinical uptake and vaccination rates
• Measure and Scale Impact: Apply rigorous measurement frameworks and data-driven decision-making to track program outcomes, demonstrating clear business and public health impact
• Facilitate Stakeholder Engagement: Lead external and internal stakeholder collaborations to execute brand-aligned solutions and maximize enterprise-wide patient innovation

Requirements:

• Bachelor's Degree: Required in Marketing, Business, or a related field
• 7–10 years of relevant experience in strategic marketing planning within the biopharmaceutical or healthcare sectors
• Proven track record of leading cross-functional teams and managing complex, high-visibility projects
• Extensive experience integrating gap-in-care objectives into brand strategies and scaling digital health tools
• Expert-level command of the MS Office Suite
• MBA or MPH (Master of Public Health) is strongly preferred
• Experience within US Vaccines, Infectious Diseases, or Pharma Business Units (Cardiometabolic, Ophthalmology, or Immunology)