Panorama Education is scaling its sales engine to enhance K-12 education. As an SDR Manager, you will lead a team to connect district leaders with tools that improve student outcomes, while coaching and refining strategies for effective outreach.
Responsibilities:
- Leading a team of 8 SDRs executing 400+ weekly prospecting activities focused on cold outreach to K-12 decision-makers
- Coaching daily: live call reviews, email tear-downs, objection handling to elevate team performance and drive quota attainment
- Partnering with marketing to align outbound strategies with campaigns, refine messaging, and maximize ROI on joint initiatives
- Building and iterating outbound playbooks: territory plans, account-based strategies, multi-channel sequences that break into new districts
- Collaborating with AE and sales leadership to align SDR activity with pipeline goals and ensure seamless handoffs
- Hiring, onboarding, and developing SDRs who can navigate complex district org charts and cold-prospect with confidence
- Tracking KPIs (activity volume, meeting conversion, pipeline contribution) and using data to optimize team performance
Requirements:
- 1+ years managing SDR teams in EdTech with proven results scaling outbound motion (quota attainment, pipeline growth, team retention)
- Deep expertise in cold outbound strategy: you've coached reps through the grind of prospecting into unresponsive accounts and winning
- Strong operational chops: CRM hygiene, forecasting, territory design, and using tools like Salesforce, Gong, and HubSpot to drive accountability
- A coaching mindset: you develop people through feedback, role-play, and skill-building, not micromanagement
- Strategic thinking paired with execution speed: you can build a plan and roll up your sleeves to make calls alongside your team