Temporary Director, Brand Growth & Marketing Strategy

Role Overview

• Lead day-to-day brand and marketing operations during maternity leave coverage.
• Ensure all marketing campaign assets (digital, social, email, etc.) are executed on time and aligned with brand strategy.
• Approve creative assets, content, and marketing collateral in line with the company’s brand identity.
• Review and oversee corporate communications to ensure consistent messaging across all internal and external channels.
• Oversee corporate events , including logistics management, planning approvals, and budget oversight.
• Manage merchandise and vendor relationships , ensuring quality and cost efficiency.
• Update and manage marketing budget , ensuring proper allocation and tracking.
• Manage Monday.com boards and project management tools , keeping projects organized and on track.
• Collaborate across teams to improve processes and leverage software tools to drive efficiency, organization, and performance tracking.
• Oversee public relations initiatives , including press releases, media relationships, and thought leadership placement.
• Assist with campaign execution in HubSpot, including advertising, email workflows, lead capture forms, and post-event lead nurturing.
• Establish and review social media campaigns prior to publishing.
• Conduct market research and competitive analysis to inform marketing strategies.
• Collaborate with business development and leadership on marketing support for initiatives.
• Track marketing campaign performance and provide monthly reports on KPIs and ROI.
• Coordinate with external agencies, freelancers, and vendors to ensure deadlines and deliverables are met.
• Maintain brand consistency across all channels and touchpoints.

Requirements

• Bachelor's with 12+ years (or commensurate experience)

Benefits

• Employee Assistance Program (EAP)
• Corporate Discounts
• Learning & Development platform, to include certification preparation content
• Training, Education and Certification Assistance*
• Referral Bonus Program
• Internal Mobility Program
• Pet Insurance
• Flexible Work Environment