Director, Product Marketing

Ensemble Health Partners is a leading provider of technology-enabled revenue cycle management solutions for health systems. The Director of Product Marketing is responsible for articulating the value of Ensemble’s suite of products and services, collaborating with product and operations teams to develop core messaging and marketing collateral.

Responsibilities:

• Study Ensemble’s products and benefits for users and clients
• Be the authority on the customer, the industry trends, and the other industry players – collaborate with stakeholders on the Strategy team to conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
• Develop solution positioning and messaging that resonates with customers and differentiates our products/services from its competitors, translating technical details into benefits for the clients / end users
• Collaborate with Creative Services to create and maintain standard solution collateral that highlights value propositions, differentiators, and addresses customer pain points including sales presentations, product videos, website copy, blog posts, etc
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits
• Manage product lifecycle projects to help define and document go-to-market strategy including product creation, maturity and sunset
• Implement and monitor metrics to assess performance of product marketing efforts

Requirements:

• Study Ensemble's products and benefits for users and clients
• Be the authority on the customer, the industry trends, and the other industry players – collaborate with stakeholders on the Strategy team to conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
• Develop solution positioning and messaging that resonates with customers and differentiates our products/services from its competitors, translating technical details into benefits for the clients / end users
• Collaborate with Creative Services to create and maintain standard solution collateral that highlights value propositions, differentiators, and addresses customer pain points including sales presentations, product videos, website copy, blog posts, etc
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits
• Manage product lifecycle projects to help define and document go-to-market strategy including product creation, maturity and sunset
• Implement and monitor metrics to assess performance of product marketing efforts
• Leadership Decision Making - Makes day-to-day leadership decisions by securing and comparing information from multiple sources to identify issues; commits to an action after weighing alternative solutions against important criteria; effectively communicates decisions to the appropriate people and teams and holds them accountable. Drives results
• Coaching & Building Talent - Achieves results through other leaders by empowering them and providing feedback, instruction and development (coaching the coach) to develop their own associates; plans and supports the growth of individual skills and abilities in preparation for their next role (building bench); focuses on retention of high performers
• Delegation - Successfully shares authority and responsibilities with others to move decision making and accountability downward through the organization while accomplishing strategic priorities; maintains personal ownership of outcomes without excessive involvement
• Leading Teams - Inspires and sustains team unity and engagement by developing, motivating, and guiding the team to achieve results together through productive relationships and work
• Executive Communication - Clearly and succinctly conveys information and ideas; communicates in a focused and compelling way that captures and holds others' attention (appropriate, impactful, and clear)
• Program/Project Management - Demonstrates high accountability and responsibility for projects and programs from inception through completion/implementation; manages budget and resource planning and awareness to ensure maximized output, reduced waste and exceptional results
• You have demonstrated knowledge across product marketing and product management
• You have excellent written and verbal communication skills
• You are adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments
• You are a strategic thinker and problem solver with the ability to be hands-on