Senior Lead Marketing Manager

Lumen Technologies is a company focused on connecting people, data, and applications to ignite business growth. They are seeking a Senior Lead Marketing Manager to provide analysis and insights on campaign performance, utilizing data analytics to optimize marketing strategies.

Responsibilities:

• Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions
• Provide campaign performance analysis by collecting and analyzing data, developing insights, creating visualizations, and delivering monthly analytic packages to stakeholders
• Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, Excel, and email readouts
• Expert in Excel, able to manipulate large datasets, create pivot tables, review datasets, implement complex searches/formulas, and provide analytical recommendations based on the information gathered
• Performance analysis based on statistical analysis. (Eg. descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination
• Work in an agile environment, make decisions, and complete reporting and ad hoc requests on time and without assistance
• Requires a self-starter with strong experience in organization, communication, execution, and accuracy

Requirements:

• 6+ years' experience in a marketing or sales role, planning and actioning multiple complex marketing programs, including budget management
• Data Analysis: Ability to manipulate and interpret large data sets to identify trends, insights, and actionable recommendations
• Critical Thinking: Assess campaign performance and pinpoint areas of improvement
• Data Analytics/Visualization Tools: Proficiency in platforms like Adobe Analytics, Salesforce, Marketo, Excel, PowerBI
• Expert experience in Microsoft Excel is a must, and experience using various statistical analysis techniques
• Campaign Metrics and KPIs: Deep understanding of metrics like ROI, LTV, Cost Per Sale, Conversion Rates, Lead Generation metrics, and Pipeline performance, etc
• Strong interpersonal, facilitation, and project management skills
• Rapid learner who thrives in a fast-paced, high-growth environment
• Strong written and verbal communication skills
• Data-driven mindset with attention to detail, producing accurate and creative work
• Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude
• Experience building reports and dashboards in Salesforce.com and experience using Power BI
• Strong project management and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks
• Bachelor's degree in marketing, business, or related discipline