Sr. Global Marketing Manager, Digital Solutions & Partnerships (SaaS EXP REQ'D!)

Carestream Dental is a digital solutions leader committed to transforming dentistry and simplifying technology. They are seeking a Sr. Global Marketing Manager to lead and coordinate marketing efforts for their digital solutions, focusing on go-to-market strategies, brand awareness, and demand generation.

Responsibilities:

• Lead the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution
• Develop and refine product positioning, value propositions, and marketing messaging. Work closely with product development teams (Product Line Managers ‘PLMs’) to gain a deep understanding of current offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns. Guide regional marketing teams in the development of marketing plans and usage of materials developed
• Quickly grasp and articulate the unique features and benefits of the SMOP product to tailor marketing strategies effectively
• Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM etc.) to boost brand awareness and trial-- resulting in stronger lead flow and higher conversion rates. Continuously optimize plans to prioritize tactics that deliver the highest quality leads
• Develop strong go-to-market strategies and plans by understanding customer base and main targets, especially aggregators such as Dental Service Organizations, Implant companies, and Dental Labs. Define appropriate target audience and align marketing initiatives to the right target
• Successfully deliver innovation to the market (including partnerships): Collaborate closely with Upstream Product Marketing (Product Line Management), Regional Downstream Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning. Develop support communication/advertising plans and track and review performance KPIs
• Evaluate, recommend, and implement the appropriate digital strategy (website, social, etc.) for the Swissmeda brand portfolio
• Starting with the US, create the marketing plan and communications mix articulating what content will be placed where and how
• Determine website best practice: standalone sites vs integrated into Carestream Dental/Technology existing sites or combinations thereof
• Recommend appropriate marketing mix, participation strategy, and prioritization of activity for: digital, courses, publications, conference and trade show/exposition visibility, other events, and key opinion leader (KOL) engagement and educational activity. Manage all marketing needs for these activities
• Partner with the sales teams to ensure successful collaboration, attainment of new business, and delivery. Foster a strong partnership between marketing and sales
• Able to stay ahead of market demands and customer needs by developing a quick understanding of industry dynamics, market trends, growth drivers, and the competitive landscape and tailor relevant marketing activity to capture opportunity
• Create and report on effective KPIs, collaborating with regional sales teams to ensure delivery against targets and making swift changes if not

Requirements:

• Experience in B2B marketing, particularly in digital solutions and partnerships
• Strong understanding of go-to-market strategies and brand management
• Ability to develop and execute comprehensive marketing plans
• Experience in demand generation and lead generation strategies
• Strong collaboration skills to work with sales teams and other marketing colleagues
• Ability to analyze market trends and customer needs
• Experience in creating marketing content and collateral
• Strong communication skills to articulate product features and benefits
• Ability to evaluate and implement digital marketing strategies
• Experience in managing marketing activities for events and conferences
• Experience in the dental or healthcare industry
• Familiarity with digital marketing channels such as SEO/SEM, social media, and email marketing
• Experience with product positioning and value proposition development
• Ability to work in a dynamic and fast-paced environment
• Experience in managing partnerships and collaborations