Senior Integrated Marketing Manager, Telehealth

Health-E Commerce is seeking a strategic, results-driven Senior Integrated Marketing Manager to lead the end-to-end marketing strategy for their digital health brand. This role involves shaping brand visibility across channels, driving customer engagement, and translating business goals into measurable marketing programs.

Responsibilities:

• Own the integrated marketing strategy for the telehealth brand, aligned to business objectives and growth targets
• Define target audiences, positioning, and messaging frameworks that clearly articulate the brand’s value proposition
• Develop annual and quarterly marketing plans that balance brand building with performance outcomes
• Lead the planning and execution of cross-channel campaigns spanning email, paid media, onsite experiences, partnerships, and owned channels
• Translate product launches, feature updates, and clinical offerings into compelling go-to-market plans
• Ensure campaigns are cohesive, on-brand, and optimized across the full customer journey
• Partner closely with Product and Clinical teams to align marketing strategy with roadmap priorities
• Collaborate with Creative, Content, and UX teams to deliver high-quality assets and experiences
• Work with Growth and Analytics teams to inform targeting, measurement, and optimization
• Define success metrics and KPIs across awareness, acquisition, conversion, and retention
• Report and analyze campaign performance and customer insights to inform iteration and optimization
• Use data to make trade-offs, prioritize initiatives, and continuously improve impact
• Manage timelines, dependencies, and stakeholder communication across initiatives
• Balance strategic planning with day-to-day execution to ensure consistent delivery
• Identify opportunities to improve processes, scalability, and efficiency over time

Requirements:

• Minimum of 6–8+ years of experience in integrated marketing, brand marketing, or growth marketing
• Experience in leading strategy and execution for a consumer-facing telehealth or subscription brand required
• Strong understanding of omnichannel marketing and customer journey design
• Ability to translate complex offerings into clear, compelling messaging
• Data-driven mindset with experience using insights to guide strategy and decisions
• Excellent communication and stakeholder management skills
• Comfortable operating with ambiguity and building structure where needed