Digital Marketing Manager

Solomon Page is a specialty niche provider of staffing and executive search solutions, and they are seeking a strategic, results-driven Digital Marketing Manager to support a national investment company. This role involves shaping and executing integrated digital campaigns, managing campaign strategy and execution, and collaborating with cross-functional teams to optimize performance.

Responsibilities:

• Develop and maintain a predictable campaign calendar in partnership with marketing leadership
• Own the creation of strategic briefs and facilitate cross-functional kickoff and status meetings
• Manage campaigns from concept through launch, ensuring on-time delivery
• Track performance metrics and deliver post-launch analytics and insights
• Own paid social channels across multiple communities
• Collaborate with marketing leaders to develop briefs and messaging strategies
• Manage internal creative resources and external agencies to ensure cohesive execution
• Monitor, analyze, and optimize campaign performance across platforms (Meta, LinkedIn)
• Partner with stakeholders to understand audience behaviors and conversion paths
• Identify pain points, drop-offs, and optimization opportunities and recommend improvements to enhance engagement and conversion performance
• Coordinate and manage website updates in alignment with campaigns, events, and announcements
• Work cross-functionally to ensure timely and accurate content updates
• Maintain consistency in messaging and user experience across digital touchpoints
• Analyze performance across Meta and LinkedIn platforms
• Translate data into actionable insights and strategic recommendations
• Provide clear reporting to senior leadership

Requirements:

• 5+ years of experience in digital marketing, campaign management, or integrated marketing
• Proven experience managing paid social campaigns (Meta and LinkedIn required)
• Strong campaign planning and cross-functional project management skills
• Experience developing strategic briefs and managing agency partners
• Demonstrated expertise in user journey mapping and conversion optimization
• Strong analytical skills with the ability to interpret data and present actionable insights
• Experience managing website content updates (CMS familiarity preferred)
• Ability to balance B2C and B2B marketing audiences
• Highly organized, proactive, and comfortable working in a remote environment