Growth Marketing Manager, Paid Digital

Orchard is looking for a Growth Marketing Manager to manage their paid digital channels. The role involves overseeing a significant marketing budget and driving customer acquisition through performance-driven campaigns across various digital platforms.

Responsibilities:

• Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Paid Search, Paid Social, and other new channels
• Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
• Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
• Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
• Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

Requirements:

• 2+ years of experience driving growth within a B2C performance marketing function
• Background in digital marketing with emphasis on Meta and Google, other digital channels a plus
• Aptitude for rigorous experimentation, relentlessly seeking ways to improve campaign efficiency and profitability
• Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
• Amazing attention to detail
• Team player attitude and comfort working in a fast-paced environment