Program Manager - Marketing Events I

VARITE INC is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. The role involves planning and executing events, managing logistics, and analyzing marketing performance to drive measurable impact and ROI.

Responsibilities:

• Support planning and execution of Tier 1, regional, and third-party events across AMER
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support
• Ensure consistent brand experience and operational excellence across activations
• Assist with executive programs, demo staffing coordination, and meeting room management as needed
• Execute targeted audience acquisition strategies, including segmentation and registration campaigns
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives
• Contribute to standardized campaign toolkits and best practices to drive regional consistency
• Support persona refinement and targeting improvements based on performance data
• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance
• Create stakeholder-ready reports, executive summaries, and post-event analyses
• Support measurement of pipeline acceleration and MDP contribution across programs
• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams
• Provide structured guidance to ensure effective lead follow-up and campaign execution
• Support governance and reporting best practices across AMER programs

Requirements:

• 5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing
• Proven ability to manage multiple projects in a fast-paced, matrixed organization
• Experience supporting both event execution and marketing performance reporting
• Strong analytical skills with ability to translate data into insights and recommendations
• Excellent written, verbal, and stakeholder communication skills
• Ability to work independently and collaboratively across teams
• Willingness to travel domestically within AMER to support onsite event execution
• Experience supporting enterprise-level sales organizations
• Proficiency in Salesforce CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred
• Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks
• Experience working across multiple business units or industries