Sales Director, Agency New Business

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The Sales Director, Agency New Business role is a pivotal leadership position responsible for building and managing a high-performing team focused on driving new programmatic advertising revenue from independent agencies in North America.

Responsibilities:

• Building, coaching, and managing a team of Account Executives, fostering a performance-driven culture grounded in accountability, collaboration, and development
• Defining team structure and goals, and ensuring the team is equipped to identify, pitch, and close new platform sales deals with agency media teams, primarily focusing on new customer acquisition
• Developing and overseeing the execution of outbound sales strategies to engage experienced industry sales professionals within target accounts and drive pipeline generation
• Guiding your team in building robust pipelines focused on high-potential prospects, leveraging various CRM tools (Salesforce) and ensuring strong coverage ratios and activity benchmarks
• Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading agency offerings, and ensure product development aligns with evolving market demands
• Coaching Account Executives on creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects
• Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of independent agency clients in digital media, and cascading this knowledge to your team
• Ensuring seamless post-onboarding hand-offs to dedicated StackAdapt Account Managers to drive continued client success and maximize expansion opportunities
• Driving operational rigor within your team, including quota setting, accurate forecasting, and optimizing sales processes through data and tools
• Involving yourself personally as a co-selling resource both leading and supporting sales discussions with prospective clients

Requirements:

• A proven track record of leading teams to hit and exceed 7-figure quotas in a hunter-focused sales environment within digital advertising, with a strong preference for programmatic advertising experience
• Comfort in leading a team that sells directly to independent agency teams through consultative, solution-based selling and strong analytical skills
• You can articulate your personal sales leadership and hiring philosophy, including success stories of developing and growing talent to achieve outsized results
• A self-starter mentality with the ability to thrive in a fast-paced, evolving environment focused on building new product offerings in the market
• Experience in developing and implementing go-to-market plans, including defining Ideal Customer Profiles (ICPs) and segmentation frameworks
• Demonstrated expertise across the sales tool technology stack identifying best practices, innovating use cases, and driving execution
• Ability to grasp and communicate complex technical concepts and platform-based knowledge to diverse audiences, including marketing executives, and to coach a team to do the same
• Recent experience and a proven ability to drive sales conversations forward as a player-coach
• Willingness to travel occasionally to meet with clients within their region as needed, and to support your team in client engagements