Lifecycle Marketing Manager

Birdy Grey is a direct-to-consumer brand focused on celebrating friendships during weddings. They are seeking a Lifecycle Marketing Manager to lead email and SMS marketing initiatives aimed at enhancing customer engagement and retention through strategic campaign development and execution.

Responsibilities:

• Build and execute multi-channel campaigns aimed at driving customer engagement, conversion and retention at all funnel stages
• Create and optimize automated lifecycle journeys and personalized campaigns
• Design and implement sophisticated A/B and multivariate tests across email and SMS
• Develop testing frameworks, establish hypotheses, and translate insights into actionable strategic recommendations
• Build and leverage weekly reports to track and present on results and performance
• Synthesize campaign and performance data into digestible insights and present findings to stakeholders and leadership
• Connect performance to business impact, ensuring alignment with organizational goals
• Maintain and optimize email and SMS as core channels, focusing on deliverability, list health, segmentation, and personalization
• Continuously improve processes and operational workflows, establishing best practices and staying current with industry trends
• Collaborate with cross-functional teams to develop audience segments, creative, and content personalization strategies that improve relevance and performance
• Establish strong partnerships with relevant teams including Creative, Product, Analytics, Brand, Performance marketing, Merchandising, and Technology to identify growth opportunities and manage dependencies effectively

Requirements:

• Bachelor's Degree Required
• 5+ years with Email and SMS experience, preferably with Klaviyo
• Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs
• Expert knowledge of email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability
• Extensive experience executing personalized campaigns utilizing segmentation
• Proficient in HTML/CSS, Excel, and Google Analytics
• Analytical mindset and quantitative skills with a strong ability to compile, analyze, and report data
• Excellent writing, grammar, and proofreading skills
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Hard working and willing to roll sleeves up - no job is too big or too small
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects
• Start-up experience
• Interest in bridal and fashion