Product Marketing Manager - Workforce Optimization & Labor Planning

Logile, Inc. is a leading provider of retail labor planning and workforce management solutions. The Product Marketing Manager will be responsible for the go-to-market strategy, messaging, and enablement for workforce optimization and labor planning solutions, ensuring that retailers can effectively understand and adopt these capabilities.

Responsibilities:

• Develop deep expertise in Logile’s workforce optimization and labor planning solutions and the retail problems they solve
• Understand customer personas across labor planning, store operations, finance, HR, and executive leadership
• Track industry trends, regulatory considerations, and evolving labor challenges shaping retail operations
• Own messaging frameworks, positioning, and value propositions for assigned workforce and labor planning capabilities
• Define and refine target market segments and buyer personas, tailoring messaging by role, use case, operational maturity, vertical, and sub-vertical
• Translate technical and analytical capabilities into clear business outcomes such as labor cost control, service level improvement, compliance, and associate experience
• Lead go-to-market execution for new product launches and major enhancements within the labor portfolio
• Partner with Product Management to shape launch narratives, market readiness, pricing/packaging and roadmap storytelling
• Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging and packaging as needed
• Develop launch plans and internal enablement to ensure Sales, Solutions, and Customer teams are fully prepared
• Build and maintain sales enablement assets including pitch decks, solution briefs, battlecards, FAQs, and value messaging
• Partner closely with Sales and Solution Consulting to improve win rates and support competitive deals
• Work with Content and Marketing teams to create product-driven content for webinars, events, blogs, case studies, and thought leadership
• Support and influence integrated marketing campaigns by providing product narratives, use cases, and audience-specific messaging across channels
• Monitor competitive offerings in workforce management, labor planning, and adjacent retail technologies
• Provide actionable insights to inform positioning, differentiation, and sales strategy

Requirements:

• ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio
• Experience with or exposure to retail operations, workforce management, labor planning software
• Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions
• Strong storytelling and messaging skills, with the ability to simplify complex topics
• Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams
• Self-directed, organized, and able to manage multiple initiatives in a fast-paced environment
• Willingness to travel occasionally for customer meetings and industry events