Product Marketing Director, Cloud Data Platforms

Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. They are seeking a strategic, high-impact Director of Product Marketing for Cloud Data Platforms to lead the end-to-end go-to-market strategy and drive awareness, adoption, and revenue for their Cloud Data Platform initiatives.

Responsibilities:

• Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems
• Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI-Powered Analytics
• Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer-facing teams
• Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan — including campaigns, plays, KPIs, and pipeline targets — partnering closely with Demand Gen and Revenue Operations to measure impact
• Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners
• Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans, while enabling Sales, Partners, and Customer Success with the positioning, content, and tools needed to win CDP-related deals
• Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution

Requirements:

• 10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI
• Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure)
• Experience owning GTM strategies, pipeline targets, and cross-functional product launches
• Strong narrative development skills — able to translate technical concepts into compelling stories
• Ability to orchestrate across Product, Partner, Sales, and Customer Success
• BA/BS degree required; advanced degree (MBA or similar) a plus
• Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings
• Experience with AI/ML technologies and modern data architectures strongly preferred