Sr. Manager, Field Marketing - Industries

Confluent is a company focused on transforming how data moves and is utilized. The Sr. Manager, Field Marketing - Industries role involves creating and executing go-to-market strategies, collaborating with sales management, and engaging customers through targeted campaigns to drive revenue growth.

Responsibilities:

• Lead the Financial Services and Digital Native Field Marketing team.. Sales segments this role supports subject to change based on sales structure and need
• Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers
• Act as a trusted, strategic partner to sales leadership, understanding region’s goals and needs
• Build and execute the regional marketing strategy and plan aligned to sales priorities, pipeline and revenue goals
• Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience
• Step in as needed to take a player role to help support facets of your direct teams’ marketing plan including strategy, targeting, program execution, metrics and budget
• Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan
• Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the regions
• Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs
• Align and collaborate with sales enablement and xDR teams to increase program adoption and ensure SLAs for lead follow up are met
• Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement
• Review, analyze, and communicate regional performance using a data-driven approach
• Manage AMER Financial Services and Digital Native field marketing budgets, pipeline targets and reporting
• Ability to travel up to 25% (based on need)

Requirements:

• 6-8 years of proven field marketing experience within enterprise software/SaaS, including 3+ years experience managing a team
• Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments
• Proven track record of generating pipeline in net new logos and expanding customer accounts
• Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
• Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations
• Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution
• Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams
• Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously
• Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills
• Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders
• Team player with the flexibility to adjust to the dynamic nature of a high-growth organization
• Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo
• Experience with tools including Splash, Jira, Tableau and Asana a plus