Sr. Field Marketing Manager

Alteryx is a company seeking innovative and high-performing individuals to join their team. The Sr. Field Marketing Manager will be responsible for driving regional awareness and pipeline across the West Coast and Midwest, translating corporate campaigns into impactful field programs, and executing various marketing initiatives to ensure success.

Responsibilities:

• Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
• Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
• Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities
• Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
• Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data
• Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints
• Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups
• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units

Requirements:

• 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
• Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles
• Proven ability to partner with Sales to design account‑centric programs that accelerate deals
• Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
• Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders
• Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
• Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners
• Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision