Director, Product Marketing - Weather

DTN is a global data and technology company that helps operational leaders in various industries make smarter decisions. The Director, Product Marketing will lead the go-to-market strategy and positioning for the Weather business unit, collaborating with cross-functional teams to drive product awareness and adoption.

Responsibilities:

• Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals
• Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s
• Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation
• Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals
• Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions
• Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness
• Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products
• Develop a cohesive messaging framework for our Weather Hub Solutions and products across the DTN platform
• Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals
• Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use Cases
• Lead global sales enablement efforts—designing training plans, presenting at events, and creating qualification guides and sales decks
• Conduct market and competitive research to inform messaging, sales enablement, and product strategy
• Drive a steady cadence of Weather thought leadership content, e-books, webinars, and minivideos
• Support Weather marketing initiatives with demo scripts, marketecture, customer stories, and business value tools
• Deliver training sessions and updates to keep field teams aligned with product evolution
• Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs
• Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation
• Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains
• Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence

Requirements:

• 8+ years of experience leading teams in product marketing roles within B2B SaaS companies focused primarily selling to enterprise customers
• Experience in multi-vertical environments where messaging and strategy must flex across industries and personas
• Strong storytelling, communication, and cross-functional collaboration skills
• Experience partnering with Sales and Product on launch, positioning, and field enablement activities
• Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases
• Curiosity and/or hands-on experience using AI tools in a marketing or product context—e.g., for content creation, data analysis, research, or personalization—is a strong plus
• Familiarity with weather, risk, or operational intelligence technologies is helpful but not required
• Periodic travel to meet in regional offices with team members and customers