DTN is a global data and technology company that helps operational leaders in various industries make smarter decisions. The Director, Product Marketing will lead the go-to-market strategy and positioning for the Weather business unit, collaborating with cross-functional teams to drive product awareness and adoption.
Responsibilities:
- Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals
- Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s
- Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation
- Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals
- Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions
- Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness
- Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products
- Develop a cohesive messaging framework for our Weather Hub Solutions and products across the DTN platform
- Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals
- Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use Cases
- Lead global sales enablement efforts—designing training plans, presenting at events, and creating qualification guides and sales decks
- Conduct market and competitive research to inform messaging, sales enablement, and product strategy
- Drive a steady cadence of Weather thought leadership content, e-books, webinars, and minivideos
- Support Weather marketing initiatives with demo scripts, marketecture, customer stories, and business value tools
- Deliver training sessions and updates to keep field teams aligned with product evolution
- Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs
- Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation
- Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains
- Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence
Requirements:
- 8+ years of experience leading teams in product marketing roles within B2B SaaS companies focused primarily selling to enterprise customers
- Experience in multi-vertical environments where messaging and strategy must flex across industries and personas
- Strong storytelling, communication, and cross-functional collaboration skills
- Experience partnering with Sales and Product on launch, positioning, and field enablement activities
- Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases
- Curiosity and/or hands-on experience using AI tools in a marketing or product context—e.g., for content creation, data analysis, research, or personalization—is a strong plus
- Familiarity with weather, risk, or operational intelligence technologies is helpful but not required
- Periodic travel to meet in regional offices with team members and customers