Sr. Product Marketing Manager

Conversion Capital is a well-funded startup specializing in consumer lending products for service-based businesses. The Senior Product Marketing Manager will own product messaging and positioning, ensuring it drives results and aligns with the company's values while working closely with various teams to shape product strategy and market presence.

Responsibilities:

• Own the messaging and positioning for major product areas. Make it clear, consistent, and easy for Sales, Partnerships, Account Management, and Marketing to use
• Partner with the broader marketing team to ensure our website, campaigns, and lifecycle messaging clearly communicate our value and stand out in the market
• Lead go-to-market strategy for new features, integrations, and programs. From early planning through launch and follow-through, you’re accountable for results
• Work closely with Product to deeply understand how our financing and payments actually work — from application to funding, payouts, refunds, and everything in between — and translate that into simple, compelling stories
• Bring the voice of the merchant and the consumer into the room. Use customer calls, feedback, win/loss insights, and market research to influence product direction and priorities
• Align teams around what matters most. Get Sales, Partnerships, Account Management, Product, CX, and Marketing on the same page before and after launches
• Build enablement that people actually use, especially for large businesses and platform partners. You’re comfortable creating pitch decks, FAQs, case studies, battlecards, landing pages, loom videos, live training content, one-pagers (but not the dreaded PDF!), and more
• Map the full customer journey and work with Growth on lifecycle and trigger-based campaigns that drive activation, repeat usage, and competitive wins
• Track what’s working (and what’s not). Look at acquisition, adoption, and revenue impact, then adjust

Requirements:

• 5+ years in product marketing, ideally in fintech, payments, lending, or vertical SaaS
• You've owned positioning and go-to-market strategy for meaningful product areas, not just supported them
• You're comfortable with technical products and can explain complex systems in a way that makes sense to non-experts
• You've worked cross-functionally and know how to influence without formal authority
• You're confident presenting to leadership and can back up your recommendations with data and customer insight
• Strong writer and communicator. Clear beats clever
• High ownership mindset. You prioritize well and move things forward
• Fintech experience
• Experience in home services, contractor tools, or field-service software
• Familiarity with consumer lending or point-of-sale financing