Own market, competitive, and customer insights for the Personnel and Coaching product categories across global markets and major sports.
Partner with Product and GTM teams to lead customer research, market analysis, competitive intelligence, and beta feedback to inform product strategy, market readiness, and go-to-market decisions.
Develop a deep understanding of customer needs, workflows, and buying dynamics across professional, collegiate, and international organizations, synthesizing insights into clear, actionable recommendations.
Develop deep expertise in customer personas, workflows, and decision-making processes across target segments.
Lead category and competitive positioning, including differentiation strategy, category narratives, and win/loss insights.
Craft compelling value propositions and messaging that translate sophisticated analytics and capabilities into clear customer outcomes, ensuring consistency across sales, marketing, product, and customer-facing channels.
Own GTM planning and execution for high-priority product launches, feature releases, and category-level initiatives.
Partner with Strategy, Product, and GTM teams to align on packaging, pricing, launch goals, success metrics, and KPIs, ensuring offerings are clearly positioned and accelerate the sales process.
Collaborate with Marketing Strategy to develop and execute multi-channel launch and campaign plans, ensuring cohesive internal and external storytelling.
Support creation and activation of launch and campaign content—including case studies, blogs, videos, and customer stories—to drive awareness, adoption, and revenue impact.
Create and maintain high-impact enablement assets, including playbooks, slides, one-pagers, battlecards, and training materials.
Equip Sales and Customer Success teams with the messaging, proof points, and use cases needed to sell, expand, and support Personnel and Coaching offerings across sports, regions, and customer segments.
Define and track KPIs for product adoption, launch performance, and campaign effectiveness.
Analyze results and communicate insights and recommendations to Product, GTM, and Marketing stakeholders.
Requirements
5+ years of product marketing experience, ideally including senior ownership of GTM strategy.
Proven experience in B2B SaaS selling analytics, business intelligence, or data-driven platforms.
Experience supporting global markets and multiple customer personas.
Demonstrated ability to lead strategy and execute tactically in a fast-paced environment.
Strong understanding of how to translate complex technology into clear, compelling customer value.
Hands-on experience building and executing go-to-market plans and launching products successfully.
Strong project management skills with the ability to lead cross-functional initiatives.
Experience analyzing data and making data-driven decisions.