Franchise Marketing Manager

Austin American-Statesman is seeking a Franchise Marketing Manager to lead the Franchise Marketing Program for multi-location businesses. The role focuses on building B2B initiatives that empower sales teams to drive revenue growth and develop lead funnel strategies for franchisors and franchisees.

Responsibilities:

• Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales assets—including capabilities decks, value propositions, case studies, and pitch materials—that clearly articulate the DMS franchise value story and accelerate system adoption
• Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities
• Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact
• Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth
• Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories
• Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI
• Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories
• Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes

Requirements:

• 5–8+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries
• Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution
• Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up
• Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong
• Strong analytical, communication, and cross-functional collaboration skills
• A four-year degree in Marketing or Business Management is preferred
• Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus