Sr. Manager, Marketing Automation & Analytics

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. The Sr. Manager, Marketing Automation & Analytics will own the marketing automation ecosystem and analytics framework, ensuring best-in-class platforms and delivering scalable programs across various marketing channels.

Responsibilities:

• Own administration and operational excellence of Adobe Marketo and ABM platform; monitor system health and resolve issues
• Design and maintain complex workflows between Marketo and Salesforce to optimize lead lifecycle, routing, scoring, and conversion
• Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes
• Develop and maintain attribution models and campaign performance dashboards; standardize KPI definitions across marketing funnel
• Partner with RevOps and BizOps CRM admins to architect integrations supporting data workflow, attribution, campaign, lead source setups
• Scope, build, QA, and launch programs requested by Demand Generation and other teams (email, advertising, nurtures, landing pages, events, webinars, content, websites, etc.) with SLAs and playbooks
• Leverage AI to automate enrichment, segmentation, lead scoring; implement AI-powered chatbots and predictive analysis for personalization
• Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting
• Provide training, documentation, and change management to drive adoption of best practices across marketing and sales
• Manage vendor relationships and compliance/security requirements; evaluate new tools aligned to roadmap
• Mentor direct and indirect reports; align scopes and standards with related roles

Requirements:

• Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience
• Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus
• 10+ years of progressive experience; 3+ years people management
• 5+ years hands-on Adobe Marketo administration (certification required) and Salesforce integration expertise
• Experience managing ABM platforms and programs; account-level targeting and personalization
• Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI)
• Experience with AI-enabled automation, predictive analytics, and personalization workflows
• Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills
• Experience working within a SaaS (Software as a Service) environment