Marketing & Digital Content Assistant (US, excluding: CA, NY, DC)

Universal Music Group is the world’s leading music company committed to artistry, innovation, and entrepreneurship. They are seeking a Marketing & Digital Content Assistant to support front-end customer experience initiatives and collaborate with various teams on campaign execution and performance tracking.

Responsibilities:

• Assist in updating and maintaining product placements, collections, and homepage merchandising
• Support the execution of upsell and cross-sell tactics
• Help build and QA evergreen categories (e.g., Best Sellers, New Arrivals) and curated collections
• Ensure products, promotions, and site updates are accurate and aligned with campaign timelines
• Support the setup and coordination of promotional campaigns tied to music and merch releases
• Assist in executing seasonal and evergreen campaigns (e.g., holidays, anniversaries)
• Help implement promotional tools (e.g., discount codes, gift-with-purchase offers, free shipping)
• Coordinate with cross-functional teams to ensure timely campaign launches
• Assist with the execution of lead generation initiatives (e.g., early access sign-ups, sweepstakes)
• Support segmentation and targeting efforts in partnership with Audience and Paid Media teams
• Help maintain and QA triggered email flows and customer journeys
• Contribute to retention initiatives like personalized product recommendations
• Pull weekly and campaign-level performance reports
• Support analysis of sales trends and customer behavior
• Help compile reports for labels and rights owners
• Monitor customer feedback and flag insights to the team

Requirements:

• 1–2 years of relevant professional experience (internships included)
• Bachelor's degree or equivalent hands-on experience
• Demonstrated ability to work in a professional, deadline-driven environment
• Strong organizational skills and attention to detail
• Clear communicator (verbal and written)
• Curious and eager to learn in a fast-paced environment
• Basic understanding of analytics (e.g., Google Analytics)
• Comfortable working with data and spreadsheets
• Passionate about music and interested in fan culture
• Strong time management skills and the ability to manage multiple tasks
• Positive attitude and team-first mindset
• Experience with Shopify or other e-commerce platforms
• Familiarity with email marketing or CRM tools
• Interest in UX or consumer behavior
• Basic design skills (e.g., Photoshop, Canva)