Growth Marketing Manager

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. They are seeking a Growth Marketing Manager to own core levers of the consumer growth engine, focusing on improving CAC, payback, and member growth across the funnel.

Responsibilities:

• Own paid acquisition performance across Meta, Google, TikTok, and emerging channels, in partnership with agency teams
• Identify opportunities for channel-level creative performance, briefing test assets, and scaling high-performing variations in collaboration with agency & brand teammates
• Optimize the end-to-end funnel from first touch to lead, conversion, and reactivation
• Develop lifecycle marketing strategy for pre-purchase nurture and churned-member reactivation
• Create an experimentation roadmap across channels, creative, landing pages, and lifecycle flows
• Monitor core growth metrics, including CAC, payback, conversion rate, and channel-level efficiency
• Set and execute paid media strategies aligned to growth and unit-economics targets
• Analyze attribution, conversion, and cohort data to identify incremental growth opportunities
• Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences
• Build and prioritize testing roadmaps across channels, creatives, and lifecycle flows
• Improve lead-to-conversion performance through better segmentation, messaging, and automation
• Identify and test new channels, partners, and growth initiatives

Requirements:

• 4+ years of experience in growth or performance marketing roles with direct ownership of CAC, conversion, or revenue targets
• Track record improving CAC, conversion rate, or payback at a high-growth consumer or healthcare company
• Hands-on experience with major paid channels (Meta, Google, TikTok)
• Experience working with agencies or external partners
• Strong analytical mindset; comfortable using data to make decisions
• Ability to operate autonomously in fast-paced, ambiguous environments
• Bias toward action; comfortable launching tests quickly and iterating based on data
• Healthcare or other regulated-industry experience
• Creator or influencer marketing experience
• Lifecycle or CRM marketing experience
• Experience using AI tools to improve marketing workflows
• Former founders or early-stage startup operators encouraged