Product Marketing Manager - Emerging Tech

Malwarebytes is a company dedicated to protecting users from digital threats and ensuring a simple security experience. They are seeking an Emerging Tech Product Marketing Manager to lead the launch strategy for new products, focusing on market insights, go-to-market execution, and customer-centric messaging.

Responsibilities:

• Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities
• Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy
• Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches
• Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact
• Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies
• Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology

Requirements:

• Bachelor's degree required
• 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts
• Proven success in developing and executing go-to-market strategies and launches
• Ability to think strategically and creatively to craft compelling market narratives
• Strong sense of responsibility, ownership, and detail-oriented project management skills
• Excellent communication, collaboration, and strong copywriting/editing abilities
• Highly adaptable and comfortable working in a dynamic, iterative environment