Utility Product Marketing Specialist LV/MV North Region

ABB is a company that helps industries run leaner and cleaner, and they are seeking a Utility Product Marketing Specialist for the North Region. This role is responsible for driving modernization initiatives across the low-voltage and medium-voltage portfolio, collaborating with Sales and Product Management to achieve strategic business objectives and expand product demand within the utility market.

Responsibilities:

• Execute the product support specialist function for the assigned utility geography by following the go‑to‑market product growth plan for the geography by product lines with measurement growth tight to the product value propositions and positioning, in alignment with the regional product marketing and product management direction
• Achieve product portfolio targets and expand into adjacency opportunities through consistent oversight of the installed base, investment planning, opportunity pipeline creation, and regular business cadence with the sales organization
• Execute the annual sales and marketing plan in partnership with Sales and Product Management Teams. Support the full product development lifecycle—from VOC gathering and product specification through launch—while enabling the Sales and Marketing teams with training, value‑proposition messaging, and tools for successful NPI introduction
• Lead market and competitive analysis efforts together with the Sales team, developing accurate forecasts and strategic plans
• Evaluate and communicate insights from customer research, market conditions, and competitor activities to guide decision‑making. Support sales execution for assigned product lines by providing relevant sales materials, price positioning, target segment insights, and strategic guidance to the Sales team(s) to drive effective market engagement
• Enhance sales effectiveness by delivering technical and commercial product training to sales personnel and channel partners. Facilitate knowledge sharing, best‑practice development, and cross‑functional collaboration across the region. Manage the local price list by setting selling prices for new products and repositioning existing offerings when necessary to maintain competitiveness and margin alignment

Requirements:

• Bachelor's Degree in Engineering and 10+ years of work experience in the electrical industry, including 5+ years experience in technical sales, application or marketing experience, ideally within Utility industry
• Strong understanding of low-voltage and medium-voltage products, including parts, retrofits, and modernization solutions, with a preference for Utility industry knowledge across transmission, distribution, and power generation
• Market analysis and segmentation to identify growth opportunities within key utility accounts. Value proposition development for modernization, replacement, and retrofit offers. Ability to influence customer decision‑making through data, insights, and ROI justification
• Strong partnership skills working with internal sales and representative networks (iReps). Consultative selling mindset, able to uncover needs and translate them into solutions. Customer‑facing communication expertise, including technical presentations and proposal support. Relationship‑building within utility accounts at multiple decision levels
• Installed-base analysis to identify modernization opportunities. Ability to evaluate market trends, competitive activity, and customer data to shape regional strategy. Strategic planning skills to prioritize accounts, product lines, and initiatives
• Clear and compelling communication skills -- written, verbal, and technical. Strong presentation skills for internal and external audiences
• Candidates must already have a work authorization that would permit them to work for ABB in the US