Sr. Integrated Marketing Manager, Demand Gen

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. They are seeking an Integrated Marketing Manager in Demand Generation to develop and execute marketing campaigns that drive customer acquisition and measurable business growth.

Responsibilities:

• Develop and execute marketing campaigns utilizing a variety of tactics such as email, automation, social, ABM, and others
• Monitor, analyze and report on campaign performance to maximize ROI and revenue
• Collaborate with product marketing, content and organizational leaders to develop plans
• Work closely with the sales teams and help where necessary in territory campaigns
• Develop multi-channel campaigns that incorporate lead scoring, behavioral data and activity to engage customers and drive revenue
• Build and activate a database to nurture prospects and drive pipeline
• Write compelling, conversion focused content with strong call to actions

Requirements:

• Bachelor's degree and 5 years of related experience in sales or marketing, or equivalent work experience
• Experience in marketing campaigns
• Proven project management skills
• Ability to prioritize both projects and stakeholders
• Motivated self-starter who can seize opportunities with some direction
• Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
• Ability to think critically and solve problems
• Experience in SaaS is a plus
• Experience in Salesforce, WordPress and Pardot
• Google Ads certified
• T-shaped capabilities: broad expertise across marketing
• Knowledge in the latest trends and best practices around demand capture and generation