Product Marketer

MedScout is dedicated to empowering MedTech commercial teams with essential data and tools for medical innovations. As a Product Marketer, you will own go-to-market execution and product enablement, ensuring that GTM teams effectively communicate MedScout's value and understand target personas.

Responsibilities:

• Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it
• Build and maintain the tools our GTM teams use daily - decks, use case documentation, and competitive positioning materials. Focus on how MedScout drives value for customers and lead with that story
• Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when
• Stay locked in with what's happening in the market - customer needs, competitor activity, and how other companies are enabling sales and marketing strategies. Bring that insight to the product roadmap and clearly articulate the why
• Create content our audience cares about deeply, supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader
• Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact
• Contribute market and customer perspective to pricing and packaging decisions as MedScout evolves its offerings
• Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent
• Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention

Requirements:

• Experience in vertical software at the mid-market or enterprise level with expertise in high release velocity
• Knowledge of product marketing fundamentals, including translating features into value, building effective materials, and enabling a sales team
• Strong synthesis ability to take complex information and get to the 'so-what' quickly
• High empathy and customer orientation to understand actual users of MedScout
• Ability to build independently with a vision and work comfortably with ambiguity
• Clear communication skills to articulate the why behind decisions and connect features to customer value
• Product feedback mindset to connect market insight with product direction
• Medical device or healthcare industry experience