Key skills
Content marketingSEO practicesCopywritingKeyword researchProcess-orientedTeam collaborationCommunication skillsWordPressCommunication
About this role
EBQ is a marketing team that is seeking a Content Marketing Specialist who will be a key contributor responsible for crafting compelling copy across various content formats. The primary goal of this role is to elevate clients' brands, drive engagement, and enhance overall marketing impact.
Responsibilities:
- Conduct research and contribute to the development of content marketing strategies that clearly align with business objectives
- Perform ongoing keyword research, including discovery and expansion of keyword opportunities
- Optimize copy and landing pages for SEO
- Research and implement content recommendations for organic SEO success
- Gain a solid understanding and knowledge base of your client’s industry and the tone they want to strike with their audience
- Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself
- Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails
- Ensure search engine optimization of content
- Work with visual design team to ensure that the content creation aligns with the visual elements
- Promote and curate content on social media
- Manage and utilize core marketing technologies and platforms, including but not limited to WordPress (WPBakery/Elementor), SEMrush, MOZ, etc
- Consistently achieve or exceed monthly target(s) established by supervisor
- Retain training and direction from management
- Adhere to company policies and values
- Work effectively in a collaborative work environment and professionally represent EBQ to clients
- Performs other duties as assigned
Requirements:
- Highly motivated and disciplined self-starter with excellent oral and written communication skills
- Proven background in content marketing or copywriting
- BS/BA in Marketing, Advertising, Journalism, PR, or Communications
- Equivalent work experience will also be considered
- Track record of creating content of different formats
- Experience working with other marketers in a team environment
- Familiarity with SEO practices
- Knowledge of SEM as it relates to PPC campaigns
- Process-oriented
- Proficiency in the following areas is desirable but not required: Google AdWords strategy and administration