Senior Revenue Operations Manager, Marketing Operations

EvenUp is on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims. They are looking for a Senior Revenue Operations Manager to own Marketing Operations end-to-end, focusing on optimizing systems and processes to enhance demand generation and pipeline creation.

Responsibilities:

• Own the marketing tech stack (primarily marketing automation, Hubspot, and its integration to SFDC), including administration, configuration, governance, and documentation
• Lead lifecycle and lead management operations, including routing, scoring, enrichment, deduplication, consent/compliance workflows, and SLA monitoring across Marketing/SDR/Sales
• Implement and optimize campaign operations: build programs, manage UTM and tagging standards, maintain templates, create forms, execute email marketing campaigns, and ensure clean, consistent execution across channels
• Own attribution, reporting, and dashboards: establish reliable source-of-truth dashboards for channel performance, CAC-related inputs, pipeline impact, forecasting, and cohort or deeper performance analysis
• Partner with Demand Gen to run experiments, improve conversion rates, and reduce friction across journeys (forms, landing pages, nurture, handoffs)
• Ensure data quality and governance for Marketing-owned fields and objects in SFDC
• Drive operational planning and readiness for launches and major campaigns—QA, measurement plans, tagging, audience logic, and reporting
• Build scalable processes for enrichment leveraging Clay
• Collaborate cross-functionally with Sales Ops, Customer Ops, Data/Analytics, and Product Marketing to align systems, definitions, reporting, and performance analysis

Requirements:

• 5+ years in Marketing Operations / Revenue Operations (Marketing), ideally in B2B SaaS
• Strong hands-on experience with Salesforce (or equivalent CRM) and a marketing automation platform (e.g., HubSpot, Marketo, Pardot/Account Engagement); we need someone who can hit the ground running—no platform training
• Proven track record improving lead management, funnel conversion, and campaign measurement
• Strong analytical skills: comfortable building complex reports and dashboards via Salesforce custom reports, SQL, Domo, and other analytics tools; able to diagnose performance issues and provide actionable insights
• Ability to translate strategy into process: you can go from 'we need better pipeline visibility' to definitions, workflows, dashboards, and operating cadence
• Hands-on experience with Clay for enrichment processes, as well as familiarity with WordPress and Drift/chatbot tools
• Excellent stakeholder management—able to partner with Marketing leaders while enforcing standards and governance
• Organized and detail-oriented; you naturally build repeatable processes, documentation, and scalable solutions