Senior Data Science Manager, Performance Marketing

Root Inc. is an innovative insurtech company focused on revolutionizing the car insurance industry through technology. The Senior Data Science Manager, Performance Marketing will lead a team to enhance marketing strategies and operational processes using quantitative methods, while owning the measurement framework for performance marketing.

Responsibilities:

• Advance Root’s performance marketing engine through improved bidding strategies, automation, and applied machine learning
• Lead a team of 3-5 data scientists and machine learning engineers accountable for the deployment and performance of a nine-figure annual marketing budget
• Drive fast, disciplined experimentation across channels and partners, with clear measurement of incremental impact on growth and profit
• Make operationally critical decisions under uncertainty, balancing speed, risk, and rigor
• Partner with cross-functional leaders to influence priorities and deliver high-impact initiatives
• Define quarterly and annual roadmaps for performance marketing, translating business goals into prioritized modeling, measurement, and infrastructure enhancements
• Maintain a high standard of operational excellence across the team

Requirements:

• Advanced degree in a quantitative discipline (PhD preferred) and 7+ years of applying advanced quantitative techniques to problems in industry
• 3+ years in a leadership role, with a track record of growing talent, scaling team impact, and delivering strategic outcomes
• Demonstrated experience building, validating, and applying statistical machine learning methods to industry problems
• Excellent command of AWS (or analogous) utilities, e.g., EC2, SageMaker, S3, Athena
• Excellent written and verbal communication skills: communicates effectively with technical and non-technical audiences
• Comfort leading across multiple concurrent initiatives while maintaining clarity and momentum
• Strong ownership mindset, proactively identifying high-impact opportunities and driving them through execution
• Ability to consider problems from first principles, with the instinct to use expertise and prior experience to guide but not dictate the solution
• Insurance industry experience
• Experience owning and operating systems that support large-scale customer acquisition
• Full funnel marketing experience: developing, executing, and measuring the impact of targeted, data-driven marketing strategies