Senior Growth Marketing Associate

Oliv.AI is a SalesTech global startup headquartered in San Francisco, debuting the world's first team of AI Agents for sales. The Senior Growth Marketing Associate will run end-to-end B2B growth programs, managing campaigns across various channels to create a scalable pipeline and improve conversion rates.

Responsibilities:

• Plan and run ongoing campaigns across: cold outbound programs (persona × seniority), warm outreach to prior-engaged accounts and “not now” outcomes, “send more info” motions with structured follow-through, follow-ups for declined/cancelled/no-show/reschedule cohorts, referral outreach and referral conversion loops
• Own sequencing strategy: follow-up structure, testing plan, and iteration
• Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)
• Build scalable messaging libraries: cold email sets (by persona and seniority), LinkedIn outbound messaging (cold + warm), follow-up templates that consistently convert “send info” into meetings
• Work closely with SDRs to ensure messaging is: easy to execute, consistent across reps, updated based on real objections and call learnings
• Build and manage partnerships with: operator communities (RevOps, sales enablement, CS, GTM), curated groups (Slack/Discord), associations, and ecosystem partners, newsletters, podcasts, and community-led programs
• Create repeatable co-marketing motions: co-hosted sessions, newsletter swaps, partner spotlights and content collaborations, referral-driven collaborations
• Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat
• Own event-driven pipeline programs across formats: conferences/summits (pre-booking + onsite meetings + post-event follow-up), curated dinners/meetups, invite-only roundtables, webinars/workshops
• Build repeatable event playbooks: event selection criteria (audience fit + pipeline intent), speaker/attendee list mining and outreach, registration + booking funnels (landing page basics, scheduling flow), multi-touch pre and post follow-ups across channels
• Identify operator creators and micro-influencers in our target audience
• Run credible collaborations: co-created content, podcast/webinar participation, creator-led workshops or roundtables
• Track performance end-to-end: replies, meetings booked, show rates, and pipeline attribution by source, conversion rates for each motion (cold vs warm vs events vs partners vs referrals)
• Publish a weekly growth update: what shipped, what performed, what we’re doubling down on, what needs a rewrite or a new offer
• Turn learnings into next week’s plan—fast