Key skills
Marketing operationsContent management systemsEnterprise CMS/DXP platformsProcess improvementAgile methodologiesSEO best practicesWCAG accessibility standardscommunication skillsAzureAzure DevOpsJiraAgileLeadershipCommunicationCollaboration
About this role
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. The Senior Marketing Operations Manager will design workflows and processes for marketing efforts on Risepoint's Digital Experience Platform, ensuring efficient content creation and cross-team collaboration.
Responsibilities:
- Design and optimize workflows for content creation, page building, QA, and publishing
- Create clear, repeatable processes that help authors and designers produce high-quality work efficiently
- Manage the backlog for template updates, component enhancements, and marketing feature requests
- Translate team needs into actionable requirements for Product and Engineering
- Ensure all content meets design system standards, governance rules, and accessibility requirements
- Coordinate across Creative, UX, Content, SEO, technology and Governance teams to keep projects on track
- Provide tactical support to maintain program momentum, reduce friction, and enable the DXP implementation and management to stay strategically focused. Responsibilities may include: prepare program documentation and reporting, facilitate cross-team working sessions, track readiness across migration waves, DXP project plan management & tracking, status & leadership reports, program calendar
- Partner with the Migration Lead to ensure systems are configured and ready for each partner launch
- Lead onboarding and training for content authors and partner marketing teams
- Establish and enforce publishing standards and quality controls
Requirements:
- 5–7+ years in marketing operations, web production, or content management systems
- Hands-on experience with content workflows, CMS platforms, and component-based design
- Track record of improving processes and driving alignment across multiple teams
- Strong communication skills — you can translate marketing needs into operational systems
- Experience with enterprise CMS/DXP platforms (Optimizely, Sitecore, Adobe Experience Manager, etc.)
- Background in higher education, EdTech, or multi-brand/franchise environments
- Familiarity with agile methodologies and tools like Workfront, Jira or Azure DevOps
- Experience supporting large-scale platform migrations or digital transformations
- Knowledge of WCAG accessibility standards and SEO best practices