Marketing Operations Manager - QualityOne

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Marketing Operations Manager for QualityOne will own and enhance HubSpot operations, lead management workflows, reporting, and segmentation to drive efficient campaign execution and alignment between Marketing and Sales.

Responsibilities:

• Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
• Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
• Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
• Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
• Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
• Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
• Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business

Requirements:

• 3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
• Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
• Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
• Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
• Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
• Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
• Experience supporting ABM programs (e.g., account segmentation, list building, reporting, or platforms like N.Rich, Demandbase, or 6sense)
• Experience working closely with Sales Ops or RevOps teams to improve lead handoff, pipeline visibility, and reporting alignment
• Curious, improvement-oriented mindset with an interest in automation, AI, and operational efficiency in marketing
• Experience documenting processes, building playbooks, or training teammates on Marketing Operations best practices