Technical Product Manager, Mobile App Attribution & Measurement

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Technical Product Manager to lead mobile app attribution and measurement efforts, collaborating across teams to develop a competitive user acquisition product.

Responsibilities:

• Act as a leader and subject matter expert in mobile app attribution and measurement, guiding cross-functional teams and influencing stakeholders without formal authority
• Collaborate directly with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Kochava, and Branch, providing performance recommendations and implementing new features
• Gain a deep understanding of StackAdapt’s internal ad serving, bidding processes, and ML pipeline to identify and address any MMP-specific customizations or gaps
• Identify methodologies and strategic enhancements to ensure StackAdapt remains competitive, offering superior solutions compared to other mobile DSPs
• Work closely with Data Analytics and Business Intelligence teams to develop automated and ad-hoc reporting tools and dashboards for comprehensive mobile app campaign performance analysis
• Partner with MMPs to follow up on open customer issues, driving swift resolution, and ensuring clear, timely communication with all relevant stakeholders
• Build strong partnerships with Infrastructure/Engineering and Machine Learning teams to refine ad server architecture, improve bidding strategies, and optimize ML models for mobile-specific use cases
• Collaborate with the UI/UX Product Manager to enhance advertiser and campaign reporting interfaces, ensuring that reporting reflects SKAN and MMP-driven attribution insights

Requirements:

• Bachelor's degree in Computer Science, Business, Data Science, or a related field; a Master's degree is a plus
• 3-5 years as a Technical Product Manager with a proven track record of delivering impactful solutions in advertising technology
• Expertise in ad servers, bidding mechanisms, auctions, DSPs, SSPs, and MMPs, with a strong focus on mobile app user acquisition
• Deep understanding of mobile attribution and measurement strategies, including first-click, last-click, view-through, click-through, and SKAN attribution on iOS and Android
• Strong knowledge of key performance metrics, including Cost Per Install (CPI), Install Per Mile (IPM), and Click to Install (C2I)
• Ability to derive actionable insights from data using SQL and analytics tools, applying these to drive product decisions and strategy
• Excellent cross-functional collaboration skills with the ability to translate complex technical concepts for non-technical stakeholders