Key skills
SQLSaaSSalesforceSales
About this role
ChowNow is a leading player in off-premise restaurant technology, helping independent restaurants thrive in the digital economy. The Senior Manager, Lifecycle Marketing will own B2B lifecycle performance, driving measurable revenue outcomes through effective partner activation, retention, and expansion strategies.
Responsibilities:
- Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion
- Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic
- Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR)
- Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps
- Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal
- Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA
- Partnering with Content on lifecycle messaging and assets across channels
- Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys
- Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling
Requirements:
- 6–8+ years experience in B2B lifecycle / retention / customer marketing (SaaS or marketplace preferred)
- 2+ years direct people management experience with a track record of coaching strong operators
- Proven results influencing pipeline conversion and downstream revenue
- Hands-on expertise in Marketo + Salesforce; comfort collaborating with Sales engagement tooling (e.g., Outreach); familiarity with Iterable/ActiveCampaign a plus for B2B2C support
- Strong analytical and experimentation mindset; you can tie programs to funnel movement and revenue outcomes
- A history as highly cross-functional operator who can align Sales, CX, Product, Content, and Web around shared goals